Privacy Policy | Ready Farriers

Ready Farriers, LLC (“Ready Farriers”) is committed to protecting the privacy of Ready Farriers' users. This Privacy Policy explains how Ready Farriers collect, use, disclose, and safeguard your information when you use Ready Farriers' website, mobile application, and related services (collectively, the “Platform”). This policy applies to all users of the Platform, including horse owners (“Clients”) and farrier service providers (“Farriers”).

By accessing or using the Platform, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Platform.

1. Information Ready Farriers Collects

1.1 Information You Provide Directly

Ready Farriers collects information you voluntarily provide when you register for an account, create a profile, book or accept services, communicate through the Platform, or contact Ready Farriers for support. This may include:

Name, email address, phone number, and mailing address.
Property or barn location and access instructions.
Payment information (credit card, bank account details for Farrier payouts). Note: payment data is processed and stored by Ready Farriers' third-party payment processor and is not stored on Ready Farriers' servers.
Horse information including breed, age, health history, behavioral notes, veterinary contacts, and hoof care records (“Horse Data”).
Farrier credentials, certifications, IAPF accreditation status, insurance documentation, business license information, and professional references.
Profile photos, service area preferences, availability schedules, and pricing.
Reviews, ratings, and feedback you submit.
Communications sent through the Platform's messaging system.

1.2 Information Collected Automatically

When you use the Platform, Ready Farriers and its third-party partners may automatically collect certain information using a variety of data collection technologies, including:

Device information (device type, operating system, unique device identifiers, device manufacturer and model).
Log data (IP address, browser type, pages visited, time and date of visits, time spent on pages, referring URLs).
Location data (with your consent) to match Clients with nearby Farriers and to calculate travel distances.
Usage data (features used, booking history, search queries, interaction patterns).
Cookies and similar tracking technologies, including web beacons, pixels, embedded scripts, mobile SDKs, and logging technologies (see Section 8).

1.3 Information from Third Parties

Ready Farriers may receive information from third-party sources, including background check providers (for Farrier verification), payment processors, analytics providers, and public databases related to professional licensing and certifications.

2. Personal Data Categories

For transparency and to comply with applicable state privacy laws, Ready Farriers categorizes the personal data collected as follows:

Identifiers: name, email address, phone number, mailing address, unique account identifiers, IP address, and device identifiers.
Customer records: contact information, account information, payment details (processed by third-party providers), and property/barn location.
Protected classification characteristics: age (for eligibility verification only).
Commercial information: booking history, services purchased, pricing, and transaction records.
Internet/network information: device type, browser type, operating system, IP address, browsing and search activity on the Platform.
Geolocation data: approximate and precise location data (with consent) for matching and travel calculation purposes.
Professional or employment-related information (Farriers): credentials, certifications, insurance documentation, business licenses, and work history.
Sensitive personal data: account login credentials, Horse Data containing health and veterinary information, precise geolocation data, and background check information. Ready Farriers treats all sensitive data with heightened protections as described in Section 5, only as reasonably necessary and proportionate to provide and secure the Platform or as required by law.

3. How Ready Farriers Uses Your Information

Ready Farriers uses the information it collects for the following purposes:

To operate, maintain, and improve the Platform and its features.
To create and manage your account and verify your identity.
To facilitate bookings, match Clients with Farriers, and process payments.
To share relevant information between Clients and Farriers necessary to fulfill appointments (e.g., horse health data shared with a booked Farrier, Client location shared for scheduling).
To calculate travel distances and estimated costs for Farrier services.
To send transactional communications such as booking confirmations, reminders, cancellation notices, and payment receipts.
To send marketing communications (with your consent or where permitted by law), including promotions, platform updates, and newsletters. You may opt out at any time.
To monitor and enforce compliance with Ready Farriers' Terms and Conditions.
To conduct background checks on Farriers as part of the onboarding and ongoing verification process.
To analyze usage trends, improve user experience, and develop new features.
To prevent fraud, abuse, and unauthorized access to the Platform.
To comply with legal obligations and respond to lawful requests from authorities.
To resolve disputes and enforce Ready Farriers' agreements.

4. How Ready Farriers Shares Your Information

Ready Farriers does not sell your personal information. Ready Farriers may share your information in the following circumstances:

4.1 Between Clients and Farriers

When a Booking is confirmed, Ready Farriers will share relevant information between the Client and Farrier to facilitate the appointment. For Clients, this includes your name, property location, horse information, and any special instructions. For Farriers, this includes your name, profile information, credentials, and ratings. Both parties receive each other's contact information as needed for appointment coordination.

4.2 Service Providers

Ready Farriers shares information with third-party service providers who perform services on Ready Farriers behalf, including payment processing, background checks, cloud hosting, email delivery, analytics, and customer support. These providers are contractually obligated to use your information only for the purposes Ready Farriers specifies and to maintain appropriate security measures.

4.3 Advertising & Marketing Partners

Ready Farriers does not currently share personal information with third-party advertisers for targeted advertising purposes. If this changes in the future, we will update this Privacy Policy and provide you with notice and the opportunity to opt out before any such sharing begins. We do not sell the personal data of individuals we know to be less than 18 years of age or share such information for targeted advertising purposes.

4.4 Legal Compliance

We may disclose your information if required to do so by law, in response to a subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect Ready Farriers rights, your safety, the safety of others, or to investigate fraud.

4.5 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of Ready Farriers' assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

4.6 With Your Consent

We may share your information for other purposes with your explicit consent.

4.7 SMS / Mobile Information

Mobile information (including your phone number and SMS opt-in data) is never shared with third parties or affiliates for marketing or promotional purposes. No mobile information is sold, rented, or shared with any third party except the SMS delivery service provider (Twilio) acting on our behalf to send the service-related messages you have consented to receive. Twilio receives your phone number solely to deliver those messages and does not use it for marketing or any other purpose. See our SMS Terms for details about the messaging program.

5. Sensitive Data & Horse Data

5.1 Sensitive Data Classification

Certain personal data we collect is classified as sensitive, including account login credentials and Horse Data containing health and veterinary information. We only use or disclose sensitive personal data where reasonably necessary and proportionate for the purposes of: providing the services you have requested, verifying and improving the Platform, detecting security incidents or fraud, ensuring physical safety, performing services on behalf of the business, or as required by law.

5.2 Horse Data Protections

We recognize that Horse Data—including health records, hoof care history, behavioral notes, and veterinary information—is sensitive and important to Ready Farriers' Clients. We handle Horse Data with the following commitments:

Horse Data is shared only with Farriers who have a confirmed Booking for that horse, or as necessary for dispute resolution.
Farriers are contractually required to treat Horse Data as confidential.
Horse Data is not sold to third parties or used for advertising purposes.
We do not sell sensitive personal data or process or share sensitive personal data for the purpose of targeted advertising.
You may request deletion of your Horse Data at any time (see Section 9).

6. De-Identified & Aggregated Data

We may use de-identified data (data from which personally identifiable information has been removed) such as statistical or demographic information for any lawful purpose, including statistical analysis, research, and Platform improvement. When we maintain and use de-identified data, we do not attempt to re-identify the data. Aggregated, de-identified data derived from Horse Data or booking activity may be used for industry research or to improve Ready Farriers' services, but will never be presented in a way that identifies individual horses, owners, or Farriers.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce Ready Farriers' agreements; where feasible, we will de-identify or aggregate retained information. Specific retention periods include:

Account information: retained for the duration of your account plus 3 years after deactivation.
Booking and transaction records: retained for 7 years for tax and legal compliance.
Communications: retained for 2 years after the last interaction.
Background check results:retained for the duration of the Farrier's active account.
Horse Data:retained for the duration of the Client's active account and we shall use reasonable efforts to delete all related data within 90 days of account deactivation, unless required for legal purposes.

The above is without prejudice to applicable law enabling conservation of your data for the purpose of defending Ready Farriers' legal rights and complying with mandatory legal obligations.

Requests for deletion of data may be denied or partially fulfilled where retention is required by law or for defense of legal claims. All retention of personal data shall be segregated and anonymized during retention.

8. Cookies & Tracking Technologies

Ready Farriers and its third-party partners use cookies and similar automatic data collection technologies to enhance your experience on the Platform. These technologies include:

Cookies: small text files placed on your device to store preferences and session information.
Web beacons (clear GIFs/pixel tags): small transparent images embedded in web pages or emails used to track whether content has been accessed.
Pixels: code snippets that help Ready Farriers and its partners track conversions, optimize services, and build audiences.
Embedded scripts: programming code temporarily downloaded to your device to collect information about your interactions with the Platform.
Mobile SDKs:code embedded in Ready Farriers' mobile application to collect usage data and enable features.
Logging technologies: server-side logs that record your interactions with the Platform.

Categories of cookies we use:

Essential cookies: required for the Platform to function properly (e.g., authentication, session management). These are always active.
Analytics cookies: help Ready Farriers understand how users interact with the Platform so Ready Farriers can improve features and performance.
Preference cookies: remember your settings and preferences for a more personalized experience.

You can manage cookie preferences through your browser settings or, where available, through Ready Farriers' cookie preference manager. Disabling certain cookies may limit your ability to use some Platform features. Note that cookie preferences apply only to the specific device and browser you are using at the time.

9. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: request a copy of the personal information we hold about you.
Correction: request that we correct inaccurate or incomplete information.
Deletion: request that we delete your personal information, subject to certain legal exceptions.
Portability: request a copy of your data in a structured, machine-readable format.
Opt-out of marketing: unsubscribe from marketing emails at any time using the link in any marketing email or by updating your account settings.
Withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
Location data: you can disable location services through your device settings at any time.
Do Not Track / Global Privacy Control: We respond to signals or mechanisms enabled in web browsers indicating a preference to opt out of tracking, as required by applicable law.

We may transfer information to service providers located outside your jurisdiction. Where we do so, we implement appropriate safeguards and contractual protections.

You may submit requests via [email protected]. We will verify your identity, respond within 45 days where permitted, and provide an appeals process for denied requests. We will not discriminate against you for exercising any of your privacy rights.

10. State-Specific Privacy Rights

10.1 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act, including: the right to know what personal information we collect (see Section 2 for enumerated categories) and how it is used; the right to request deletion; the right to opt out of the sale or sharing of personal information (we do not sell personal information); and the right to non-discrimination for exercising your privacy rights. We do not sell the personal data of individuals we know to be less than 16 years of age. To submit a request, contact Ready Farriers at [email protected].

10.2 Virginia, Colorado, Connecticut, and Other State Residents

If you reside in a state with comprehensive privacy legislation, you may have additional rights including the right to access, correct, delete, and obtain a copy of your data in a portable format, as well as the right to opt out of targeted advertising and profiling. Please contact Ready Farriers to exercise these rights.

10.3 Automated Decision-Making

We do not conduct automated processing of personal data for the purposes of evaluating, analyzing, or predicting an individual's personal aspects in furtherance of decisions that produce legal or similarly significant effects.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, secure server infrastructure, access controls, and regular security assessments.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

If we discover a data breach affecting your personal information, we will notify you and, where required, regulators without undue delay.

12. Children's Privacy

The Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided Ready Farriers with personal information, please contact Ready Farriers at [email protected].

13. Third-Party Links & Services

The Platform may contain links to third-party websites, plug-ins, applications, or other services. Except where we post, link to, or expressly adopt or refer to this Privacy Policy, this Privacy Policy does not apply to any personal data practices of third parties. We encourage you to review the privacy policies of any third-party services you access through the Platform.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in Ready Farriers' practices, technology, legal requirements, or other factors. Material changes will be communicated via the Platform, email, or other prominent notice at least 30 days before taking effect. Your continued use of the Platform after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We reserve the right to amend this Policy at any time, and such amendments may apply to information we collect in the future as well as any information obtained prior to such amendment.

15. Contact Ready Farriers

If you have questions, concerns, or requests regarding this Privacy Policy or Ready Farriers' data practices, please contact Ready Farriers at:

Ready Farriers, LLC
Email: [email protected]
Website: www.readyfarriers.com

We are transparent about the ways in which we collect and use personal information and welcome your questions and concerns. If you have any concerns or complaints about the way we handle your personal information, please contact Ready Farriers using the information above.

ACKNOWLEDGMENT: By using the Ready Farriers Platform, you acknowledge that you have read, understood, and agree to the collection, use, and sharing of your information as described in this Privacy Policy.